TikTok is introducing a new feature that allows them to cut down on the amount of AI-made media appearing in their streams. This move comes as the platform revealed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale launch. This shift coincides with a surge in AI-generated material, fueled by emerging content generation software.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing video streams on another major platform only show content made by AI. A considerable share of this output is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the ability to see more or less of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
The platform shared that there are presently over a billion videos on its service identified as AI-generated. In total, over 100 m pieces of content are added to the platform every day, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the amount of AI content they view by opening the “manage topic” option in the application and picking AI-made media. Other topics that are already be controlled under the setting cover news, fashion, beauty, and choreography.
AI Disclosure Rules
Its rules oblige creators to identify “realistic” AI-made content, and it bans malicious fake videos of public figures or emergencies. Any believable AI video that is unmarked can be removed under its user guidelines.
In addition, the app will henceforth add an “AI-made” tag to content created with its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This action is intended to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore launching a $2m awareness program for experts and institutions to develop informative material about ethical AI use. This project will assist educational bodies focused on training coding and technology.
Moderation Strategy
The platform has defended its safety measures, during discussion over plans to lay off numerous content moderators in Britain. TikTok is set to eliminate hundreds of positions in its user protection team in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most distressing content prior to it gets reviewed by humans. The platform reported a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to the use of its AI tools.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us work at speed.”
